Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago. Medinah has hosted three U.S. Opens, two PGA championships, and the 2012 Ryder Cup matches, yet some of the outside-the-box things he's done to build the brand have caught the attention of people inside and outside of the club industry. Robert is a results-driven service provider who believes the success of Medinah has to go deeper than its golf pedigree.