You know her honorific: Queen of Soul. And heavy is the head that wears the crown. In her lifetime, Aretha Franklin didn’t just want to be revered. She wanted hits. But Franklin made pop come to her, not the other way around. When showtunes and standards didn’t work in the ’60s, Aretha switched to gritty R&B and gospel harmonies—and started topping the charts. When she recorded a live album in a church in the ’70s, it became her best-seller. When the MTV era changed the game in the ’80s, she did New Wave synthpop her way—and topped the charts again. In the ’90s, she tried house, hip-hop and New Jack Swing, scoring hits deep into her fifties. Join Chris Molanphy as he explains how Aretha Franklin earned her regal title, one hit at a time. She won our respect by infusing the charts with a holy spirit and amazing grace—and she always remained a natural woman. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices