The former president of Trader Joe's, and current CEO of the nonprofit organization Conscious Capitalism, joins Barnet and Freeman for a tremendous conversation about a new way of doing business. The new way of doing business is both a returning to the fundamentals of business, having to do with operating with clear and expressed values, for the purpose of creating value, against the backdrop of a new level of transparency spawned by social media. This conversation is a bit subtle as to just how powerful it is-the relevance of this topic and this particular dialogue is truly significant. For more about Doug Rauch's work, please visit www.consciouscapitalism.org.