In this episode, we’re joined by Amit Khanna, Marketing Consultant at MTN Ivory Coast. Amit shares how inbound marketing fuels growth in CVM by focusing on what customers actually need. Tune in to hear why inbound beats outbound approach and how to create a powerful strategy using a five-pillar framework. *Key Takeaways* [00:01:43:18] Amit’s journey in marketing and CVM [00:04:47:10] The importance of inbound marketing in telecom [00:09:23:14] Understanding customer data and behavior [00:13:00:06] Crafting personalized offers [00:16:13:23] What contextual marketing really means [00:20:50:08] The impact of timing in marketing efforts [00:23:02:06] Engaging customers across multiple channels [00:27:30:05] The necessity of measuring outcomes [00:32:35:15] Real-world examples of successful strategies [00:39:31:14] Future trends in CVM and inbound marketing [00:51:25:13] Building a customer-first culture within organizations *Final Words* Inbound marketing isn’t just a tactic — it’s a growth engine. By truly understanding your customers and targeting them thoughtfully, you unlock value from underserved segments. Remember, it’s not just about getting customers. It’s about building real relationships that foster loyalty and fuel long-term success. *Connect with Us* Listen to CVM Stories wherever you prefer: Web: https://www.exacaster.com/cvmstories/ LinkedIn: https://www.linkedin.com/company/exacaster/ Instagram: https://www.instagram.com/cvm.stories/ TikTok: https://www.tiktok.com/@cvm_stories