Travis Trembath, vice president of fan engagement for the PGA Tour, is passionate about golf, customer experience and customer engagement. Having to the best golfers in the world compete under his company's brand? That's the easy part. Fan engagement, and digital customer experience, however, remains a moving target. In this episode, Trembath shares some of the ways the Tour is engaging fans through data, such as data lakes and data warehouses. He also discusses using omnichannel approaches to get in touch with the PGA fan base, how he sees the future of the metaverse and other customer experience topics, including how a PGA behind-the-scenes documentary can build the organization’s fan base. Plus, you get an inside look into life behind the scenes at the PGA Tour, a prestigious global professional sports brand. We caught up with Trembath for our latest CX Decoded podcast.