Description
While positive employee experiences can enhance customer experiences, negative employee experiences can have the opposite effect. A famous SNL sketch parodies the frustrating experience of trying to cancel cable service, with a customer being repeatedly put on hold, transferred to different departments and subjected to aggressive sales tactics from customer retention specialists.
The sketch highlights the all-too-common problem of customer service employees who are not engaged or motivated to provide good service, resulting in a negative customer experience. To avoid this scenario, businesses need to prioritize employee engagement and create a positive workplace culture to ensure that employees are motivated to deliver exceptional customer service.
CMSWire Contributors Nichole Devolites, principal consultant of LYSI Holding Company and Justin Racine, director and lead commerce strategist at Perficient, emphasize this point and provide real-life examples to illustrate the impact of positive workplace cultures on customer experiences in this CX Decoded podcast. They also discuss the use of chatbots and artificial intelligence, the power of invoking nostalgia in branding and creating a sense of community in the customer experience.
In this episode of CX Decoded, host Dom Nicastro, editor-in-chief of CMSWire, dives into the future of AI in customer service with insights from three leading experts in the field. This episode brings together discussions from two separate CMSWire TV "Beyond the Call" interviews, featuring Barry...
Published 10/30/24
In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitecore.
Published 10/01/24