Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divided by time delay x perceived effort = value. Most brands and products get the top portion right. The hard part is the bottom.  2) Plus: should you publish pricing or not? My favorite podcast tools: Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone Rate / review / subscribe to this show: emilybinder.com/podcast Book a business coaching session: emilybinder.com/call Follow & connect: My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.