Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: BrandingPRDirect response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow. Book a marketing coaching session: emilybinder.com/call Links mentioned: Follow Samantha Russell on LinkedIn Bob Knorpp's podcast: The Beancast Mini-pod YouTube playlist: youtube.com/emilybinder My favorite podcast tools: Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone Rate / review / subscribe to this show: emilybinder.com/podcast Follow & connect: My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.