We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy. Out for 2024: Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!) Making people wait Making people click somewhere else (zero click content is in) Making people fill out forms Gated content January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021. Links mentioned: "How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording) My favorite podcast tools: Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear ThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone Podcast home: emilybinder.com/podcast Book a coaching session: emilybinder.com/call Follow & connect: My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.