Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say.  Hear more: You Need All Three: Pathos, Ethos, and Logos Marketing January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year. My favorite podcast tools: Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gear Order my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes" Podcast home: emilybinder.com/podcast Book a coaching session: emilybinder.com/call Follow & connect: My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.