Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B. VIDEO - Watch this episode: youtube.com/emilybinder Topics: -Episode types, lengths, guest / host, and cadence (e.g. weekly) -Significance of visuals -Misconception of podcasting as marketing expense -Unique KPIs Timestamps: (0:34) Prof G's Podcast Strategy and Episode Formats (3:56) Variety in Bethenny Frankel's Podcast (4:09) Long Game of Podcasting: Insights and Statistics (5:27) Podcasting: A Marketing Perspective (ROI) (6:11) Bethenny Frankel's Episode Types (9:28) Why Use Episode Variety (9:54) Key Takeaways Links: Just B with Bethenny Frankel The Prof G Pod with Scott Galloway The Algebra of Happiness (book) Watch more mini-pod episodes here Join my YouTube channel to access same-day responses, topic requests, & more perks My tools: Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gear Work with me: ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone Consulting session: emilybinder.com/call Follow & connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.