I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations. Topics: (0:05) Common mistakes in podcasts and websites (0:23) Essential podcast page elements (good example: emilybinder.com/podcast) (3:08) Importance of user experience (UX) (4:42) Optimizing podcast distribution (5:49) Recording tool recommendations (Descript) (6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL) (6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free! (7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink My podcast tools: Record guests: emilybinder.com/riverside Record solo, edit with AI: emilybinder.com/descript Shop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching call: emilybinder.com/call Book a Zoom drop-in on ThinkersOne: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.