The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it. I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you. Topics: (0:00) A guy named Money (iPhone contact card story) (0:55) First impressions and red flags (1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short (3:10) Personal brand (6:00) Business headshot / avatar tips (6:35) Importance of details in personal brand (7:20) How to change Nickname in iPhone Contacts (10:17) Ad campaign disaster - soft drink in Asia - slogan translation (10:54) Takeaways for marketing (11:15) Your personal brand is in the details (11:30) Ex with a typo in company URL (story) My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching call: emilybinder.com/call Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.