How is dairy technology similar to Star Trek? Beam in to find out as Matt interviews fellow reproductive physiologist and extension specialist Paul Fricke, PhD, from the University of Wisconsin–Madison and an editor at the Journal of Dairy Science. Paul chats through his lauded career to improve the reproductive efficiency of dairy cattle through research-driven, practical management strategies and new reproductive technologies applied on the farm. The two repro experts explain how getting cows pregnant is a hugely important piece of the profitability and productivity puzzle for dairy farmers, and benefits the health and longevity of dairy herds. Paul outlines what he calls the reproduction revolution—advancements in dairy fertility programs and management—that has taken place over the past few decades to dramatically improve pregnancy success in dairy herds, including the management steps for achieving an optimal high fertility cycle. The two then discuss where dairy reproduction is headed in the future, including the latest innovative approaches to the reproductive management of dairy cows. Will wearable devices, robotics, or needle-free pneumatic injection devices replace catching cows and giving shots—and help cows be cows? Tune in to learn more.   Episode Four Show Notes Learn more about Dr. Paul Fricke and connect with him on LinkedIn. Meet Dr. Julio Giordano, head of the Giordano lab at Cornell, whose students presented posters during the ADSA Annual Meeting sessions mentioned in the episode and save the date for the 2024 Annual Meeting For those interested in the reproduction discussion, Dr. Fricke and Dr. Lucy will be presenting on reproductive decision making at ADSA’s 45th Discover Conference taking place on October 23–26, 2023.