In this episode of The Rachel Hollis Podcast, Rachel Hollis interviews marketing guru and prolific author, Seth Godin. Rachel delves into Seth's wisdom on entrepreneurship, strategy, and marketing, sharing insights from his many years of work. With a focus on serving entrepreneurs, small business owners, and freelancers. They also explore ideas around authenticity, the role of AI, and the essential question of how to make oneself indispensable in their field. Find Seth's new book "This Is Strategy" and his many other incredible works, anywhere books are sold! Pre-order your audiobook of ‘What if YOU Are the Answer’ narrated by Rachel on Audible today! You can also pre-order your e-book or hard copy at Amazon, Barnes & Noble (they have signed copies!), Books-A-Millon, Bookshop.org, or wherever books are sold! 00:00 Introduction and Exciting Change 00:18 Introducing Seth Godin 01:23 The Importance of Strategy 04:42 Defining Strategy for Entrepreneurs 04:52 Freelancers vs. Entrepreneurs 08:15 Getting Better Clients 13:57 The Myth of Authenticity 16:53 Playing the Game 17:26 Being Indispensable 28:37 Niche Up, Not Down 38:09 Reflecting on Past Experiences and New Book Insights 38:57 Understanding Superstitions and Following Hunches 41:58 The Evolution and Impact of AI 47:36 The Value of Detachment and Authenticity in Creative Work 01:06:57 The Importance of Quitting and Recommitting with Passion 01:10:40 The Power of Good Questions in Business and Life Sign up for Rachel’s weekly email: https://msrachelhollis.com/insider/ Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videos Follow along on Instagram: https://www.instagram.com/MsRachelHollis/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.