In this episode, we take a look behind the scenes of one of the wine and spirits industry’s most important trade fairs: Wine Paris and Vinexpo Paris. The Thieves speak with with Rodolphe Lameyse, CEO of Vinexposium, the company that runs the fair – and spoiler alert: Wine Paris and Vinexpo Paris are two names for the same show – Rodolphe explains why the trade fair has a dual name,  and will discuss some of the issues that are most pertinent to the world of wine today, the challenges and opportunities, and the relevance of trade fairs in a digital world. We’ll also get a better understanding of how the trade fair operates and why it should matter to you, no matter what side of the wine trade you are on, should you chose to travel this coming February 12th-14th to the City of Lights (. . . fashion, love, fine wine & fine food). Wine Paris brings wine and spirits producers together from around the world, with organizers anticipating an increase of 72% in international exhibitors and 50 countries represented. Floor space has been expanded by 25% to accommodate the 3,900 exhibitors, with also a significant increase for spirits, craft drinks, no/low, beer and cider producers. And you can count on 100% of France’s wine regions to be under one roof, as Vinexposium reports. In addition, Wine Paris also promises to address some of the industry’s most challenging problems such as climate change, a shift in consumer demand and geo-political conflicts amidst economic and sales declines, through a series of masterclasses panels and conferences. For more information, on how to combine Valentine's Day, Paris, and your career in wine, visit https://wineparis-vinexpo.com. This episode was produced in partnership with Vinexposium.