Four new enforcement decisions by Swedish regulator bring the issue of using Google Analytics in Europe back into question. Following the French, Italian and Austrian decisions last year, the Swedish regulator imposed fines on two of the companies, but not the others. Does the lack of fines suggest the use of Google Analytics will increasingly be permitted? Does this open the door for broader use of the tool in the region? In our latest Bitesize Legal Update, Fieldfisher's Robert Fett and Megan Ward cut right to the chase, and discuss the key takeaways from the decision and what the practical implications are for businesses.