In this episode of Fieldfisher's Bytesized Legal Updates podcast, James Russell and Paul Lanois, technology and data specialists at Fieldfisher Silicon Valley, discuss the UK's recent guidance on loot boxes in video games.  They explore the industry's self-regulatory approach, transparency standards, probability disclosures, and responsible play. The guidance, which provides 11 principles, aims to bring clarity to the legal grey area surrounding Loot Boxes. James and Paul highlight the potential impact on businesses, the need for compliance, and the broader implications of data protection and advertising regulation. Don't miss this informative discussion on the key legal developments in technology and data protection law.