Welcome to another episode of the Data Roll Podcast! 🎲 In today’s discussion, we’re diving deep into the world of data-driven marketing strategies in the iGaming industry. Your host, Stan, sits down with George Powell, Head of Search Ads at Sportradar, to explore the most effective channels for acquiring new customers and how to tailor strategies to different regions and demographics. We cover a wide range of topics, including: - Key marketing channels in iGaming - Measuring campaign success beyond ROI - The impact of data privacy regulations - The role of AI and machine learning in optimizing PPC management - Best practices for customer segmentation and targeting - Insights into the future of data-driven marketing in iGaming Don’t miss out on George's expert advice on navigating the complexities of digital acquisition and performance marketing. Hit that play button, and let’s roll with the data! 🎧