This story was originally published on HackerNoon at: https://hackernoon.com/advantages-and-disadvantages-of-big-data. Big data may seem like any other buzzword in business, but it’s important to understand how big data benefits a company and how it’s limited. Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #big-data, #data-science, #data-analysis, #data-analytics, #big-data-analytics, #advantages-of-big-data, #disadvantages-of-big-data, and more. This story was written by: @devinpartida. Learn more about this writer by checking @devinpartida's about page, and for more stories, please visit hackernoon.com. Big data may seem like any other buzzword in business. Still, it’s important to understand how big data benefits a company and how it’s limited. If a company uses big data to its advantage, it can be a major boon for them and help them outperform its competitors. Advantages include improved decision making, reduced costs, increased productivity and enhanced customer service. Disadvantages include cybersecurity risks, talent gaps and compliance complications.