On this episode of Data Strategy Guru's, our guest Phil Husbands discusses the importance of a data-driven mindset within an organization. He emphasizes the need for leadership teams to focus on what jobs the data can do to help the organization rather than just acquiring tools. He also talks about the three ways organizations can benefit from data and suggests a mindset called "know what, so what, now what" to ensure organizations are driven by data insights. The podcast also covers reducing the complexity of the data management process in order to create value and the challenge of becoming truly data-driven without being data busy. Finally, Husbands presents the 4dDX framework to help companies understand which layer of their data strategy they should focus on to achieve their goals. Phil Husbands is an expert in helping organizations become more data driven. He understands the challenges and opportunities that come with this objective and has been providing guidance in this area for many years. His framework, 4dDX, helps organizations choose the right trajectory towards becoming data driven and identifies the necessary steps along the way. He warns against falling into the trap of being more data busy than data driven, emphasizing the importance of understanding what data driven actually means.