Spotify Wrapped 2023: Competitive Fandom, “Pre-Algorithm” Artists, and Rebranding Data Capture
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Description
The crew shares their Spotify Wrapped (and Apple Music Replay), what it means that all of the top artists this year are “pre-algorithm,” competitive fandom, and how the platform has done a phenomenal job of rebranding data capture and digital surveillance as something fun, shareable and something to brag about.
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