Join us for an insightful episode where I sit down with Bill Reidy, VP of Sales, and Carol Marshall, COO at ActivEngage, a leader in people-powered messaging solutions for car dealerships. We delve into how personalized engagement transforms the car-buying experience, ensuring online shoppers feel valued and cared for. Discover the evolution of customer engagement through digital interactions, including chat and SMS, and learn why these channels deserve the same attention as in-person conversations. We'll explore the critical differences between actively engaged and fully engaged customers, emphasizing the importance of relationship-building in the sales process. We highlight the art of engagement that uncovers customers' needs and pain points, accelerating the sales funnel. ActivEngage’s innovative approach helps dealerships harness the power of digital retailing, driving higher-quality leads and faster closing rates. This episode is packed with strategies to avoid outdated methods and enhance your dealership’s online presence. Learn how to maximize your marketing spend, track chat data for insights, and ensure your team is prepared to engage customers at every opportunity. Tune in to discover how to leverage value-based conversations to boost your conversion rates. Don't miss out—check out ActivEngage now or visit them at the NADA Show this January! Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com  🔥Check out our sponsors!🔥 ActivEngage is your digital messaging driver with more then 14,000 satisfied customers in automotive chat.  LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.