Join me in this episode of Dear SheEO as I am joined by Leoni Darcy, face and founder of D'Arcy Design Co, a brand & web studio working with visionaries, innovators and big-picture thinkers, to build brands that captivate, set the standard and leave a legacy in their industry. Together, we talk all things personal brand and why it's important for entrepreneurs to have a unique, personal brand . We also cover what a brand strategy is and how you can approach creating a personal brand that makes you stand out and become a leader in your industry. To connect with Leoni and find out more about her, you can find her on Instagram @darcydesign.co. You can access the freebie, which is designed to give you more clarity in your business and to help you lay the foundations of a brand backed by strategy, substance & structure, right here: https://darcydesignco.myflodesk.com/brand-matter-manual  Thank you for listening to this episode of Dear SheEO! If you found this episode helpful, make sure to hit the subscribe button on your favorite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @rg_creatives to stay updated on our latest episodes and connect with our community. For more marketing insights and strategies, visit our website. Your support means a lot to us and we can't wait to share more valuable content with you in the next episode. For the online coach, course creator or service provider who is ready to leave algorithm worries behind and breeze through their social media in just 2 hours a month by creating captivating content that hooks people in and fills their programs to the brim and sells out their services, this membership is for you! Join our membership here Want to find out the area of your social media that needs improving the most? Take our social media quiz here