Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead.