Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know.