In this episode, Dan Ryan interviews Amy Michaelson Kelly, a former litigator turned hotel developer and Principal of Hatteras Sky. Amy shares her path from practicing law to creating unique hospitality experiences in Asheville, North Carolina. She’s developed the Radical and Zelda Dearest hotels, both providing unique hotel experiences. Amy discusses the importance of community involvement, storytelling in hotel branding, and balancing compliance with creativity. She also talks about her firm's upcoming project, the Asher Adams Hotel in Salt Lake City, Utah. Throughout the conversation, Amy highlights the value of intentionality in independent hotels, the significance of making guests feel celebrated, and the influence of her legal background on her hospitality ventures. Takeaways:  Storytelling can differentiate a business and create unique connections with clients, especially in the hospitality industry, where narratives can enhance the guest experience significantly.True hospitality goes beyond mere accommodation; it involves making people feel truly welcome and cared for, often through personal touches and attention to detail.Leaders should not be afraid to take risks and venture into creative territories.Successful leadership often involves balancing rigorous compliance and technical demands with creative freedom. This ensures both operational excellence and innovative guest experiences.Building and maintaining good relationships with local communities and stakeholders is crucial. Engaging with and listening to community members can lead to more sustainable and accepted development projects.Flexibility is essential in adapting to new market demands and trends, such as the shift from traditional office spaces to more dynamic living and working environments.Commit to continuous learning and personal growth. Leaders should seek opportunities to expand their knowledge and skills. Quote of the Show: “I love to be underestimated. It’s my favorite thing.” - Amy Michaelson Kelly Links: Twitter: https://twitter.com/hatterassky/status/1227625664775380992LinkedIn: https://www.linkedin.com/in/amy-michaelson-kelly-a547a717/ Website: https://hatterassky.com/ Shout Outs: ILC CONFAB https://ilcongress.com/ F Scott and Zelda Fitzgerald https://www.scottandzelda.com/scott-zelda/ Marriott https://www.marriott.com/default.mi Driftwood Hospitality https://www.driftwoodhospitality.com/ Davidson Hospitality https://www.davidsonhospitality.com/ Ways to Tune In:  Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPXApple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1sAmazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419Transistor: https://www.defininghospitality.live/