In this episode of the Formula for Creating Value podcast, I’m joined by two leading figures in cognitive science, Dr. Daniel Simons and Dr. Christopher Chabris, co-authors of the book Nobody’s Fool. Together, we explore the fascinating ways our minds can betray us and make us susceptible to deception. Known for their groundbreaking work on inattentional blindness—especially their famous "invisible gorilla" experiment—Dan and Chris have spent their careers studying the limits of human percept...