How can we ever know when we should turn back or keep going? On paper, the safest decision to make is often to turn around or choose the route that takes on less risk. However, in reality, delivering adventure isn’t always about picking the safest choice. At the core of every adventure is an...

Have you ever pushed forward with something even when it became clear that you should probably change your plan or abort? If so, you may have succumbed to plan continuation bias. When this happens, we can become predisposed to continue towards completing our original plan, even when conditions...