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Pipeline Visionaries
Marketing is Chess, Not Checkers
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Description
Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers.
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Experiments as Investments in Future-Proofing
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
Published 11/19/24
Pipeline Visionaries
Published 11/12/24
The Data Can’t Tell You Everything
Learn from Shannon Duffy, CMO at Asana about evolving from PLG to targeting enterprise clients.
Published 11/05/24
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Genres
Business
Management
Marketing
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