Merja Turpeinen, an entrepreneur and communications consultant at Saga PR, is on a mission to shift the profit-focused finance narrative toward one that respects ecological limits and social foundations. We explore sustainable communication and why fossil fuel advertising is even more destructive than cigarette ads. 4:24 Top 3 Learnings from 11 Years of Entrepreneurship 8:34 Sustainable Communication 15:00 Do's and Don'ts of Communication 16:42 Fossil Fuel Advertising 27:00 The Big Picture 37:23 Sustainability: Merja's Definition *** Curious Talent helps experienced professionals transition to new opportunities in net zero. Stay curious and find your next impact job at curioustalent.com!