What’s your elevator pitch? When you’re introducing yourself to someone, what do you say in those 30-60 seconds? Is it memorable or forgettable? Most people simply state their job and rank (recite their resume)...yawn. Your brand statement (aka elevator pitch) needs to be compelling, relevant, differentiate you from others and, most importantly, memorable.  On this episode we host a brand statement workshop with fashion designer, creative and change leader Andrea De Ocampo.