Forbes calls 2024 the year to build your personal brand. On this last episode of Season 1, we talk about navigating, and growing, your personal brand within your work environment.  Whether you eventually want to strike off on your own or plan to stay full-time at a company, having a strong personal brand can help you get noticed, promoted, and attract connections and opportunities that align with your vision.  80% of recruiters consider personal branding important when evaluating job candidates. While personal brand can help with talent recruitment and business development, Sheri and Lynette also discuss how to decide which company cultures fill your cup, and which ones are a waste of your time.