WEO Media is a thoughtful and technical marketing company with 15 years of experience. Ian McNickle Is a Co-Founder of WEO Media and he let's us know the importance of tracking and converting leads. How to quickly and strategically start marketing after you purchase the practice and got the keys in hand using the Google Business Page. We discuss how rebranding can impact the practice and how to strategically transfer into a new brand with the help of experts like WEO. Contact Ian to discuss your transition needs when it comes to marketing a new practice. Let him know you saw the show!! Email: [email protected] Mobile: (503) 708-6327 Web: www.WEOmedia.com 0:00 Into Music 0:40 Episode Intro 2:30 Introducing WEO Media 4:49 Biggest Challenges When Transitioning Marketing 8:33 How Do You Transition the Brand or Name? 14:39 What Advantages to Acquisitions Have 17:30 Best Ways To Boost Your Searchability Online 19:30 The Main Goals of a Marketing Company 23:03 How Do You Track Marketing Effectiveness 31:02 Questions You Should Be Asking a Marketing Firm 33:43 Writing Unique Content For Your Site 40:25 Understanding a Holistic Approach to Marketing SHOW HOST: As a dental buyer representative, Michael Dinsio helps dentists buy dental practices step-by-step. With over a decade of experience and more than 500 dental transactions, Michael is a key opinion leader in the dental industry. This program helps walk dentists through the process of becoming a dental practice owner via dental practice acquisitions. If you would like a free consult with Michael or would like to work with Michael in the future visit his webpage. https://www.nxlevelconsultants.com/buyer-representation.html DENTAL UNSCRIPTED HAS A WEBSITE ! ! ! Find all the content from SEASON 1: "Start Up Unscripted"... as well as SEASON 2: "Dental Acquisition Unscripted", it's all here in one spot here 👉 https://www.dentalunscripted.com FOR UPDATES & FOLLOW: WATCH EPISODE HIGHLIGHTS ✨on Facebook, Instagram, and LinkedIn. Interact with Michael, ask him questions, and connect with fellow listeners there as well. https://www.facebook.com/DentalUnscripted https://www.instagram.com/dentalunscripted/ https://www.linkedin.com/company/dental-unscripted#dentalsharkweek #marketingadentalpractice #buyingadentalpractice #marketing #dentalpodcast Intro Music by D Fine Us on https://artlist.io/song/15785/howling-at-the-moon