Rhona and Payman chat with Levi Levenfiche, co-founder of PerfectTed, Europe's first matcha-powered energy drink company. Levi shares his entrepreneurial journey, discussing the challenges of starting a business with family members, the impact of appearing on Dragon's Den, and the rapid growth of PerfectTed.  The conversation covers various aspects of running a start-up, from product development and marketing strategies to managing team dynamics and personal mental health. In This Episode 00:01:10 - Backstory 00:04:35 - PerfectTed origins 00:18:35 - Dragon's Den 00:27:20 - Product growth 00:31:50 - Business and family 00:37:35 - Marketing and brand building 00:41:55 - Perfect Ted roadmap 00:46:35 - Personal challenges 00:51:20 - Hiring and managing a growing team 00:56:50 - Thinking big 01:04:50 - Dentistry and confidence 01:06:35 - Business mistakes About Levi Levenfiche Levi Levenfiche is the co-founder and managing director of the PerfectTed organic matcha energy drink brand.