Let’s Chat Discover the secrets to radiant nail health with Ruth, the visionary founder of Radiant Cosmetics. Ruth joins us to unravel her journey from battling the damages of acrylic manicures to pioneering a natural cuticle oil that's transforming nail care. Her personal struggle led to relentless research and a breakthrough formula, proving that sometimes the best solutions are born from personal challenges. You’ll hear firsthand how Ruth’s dedication and innovative approach turned a personal need into a flourishing beauty brand, offering hope and healthy nails to many. Journey with us through Ruth’s meticulous process of creating her game-changing cuticle oil. We discuss the choice to prioritize organic ingredients over synthetic chemicals, ensuring a product that's as natural as it is effective. Ruth opens up about her innovative packaging evolution, from Amazon-sourced brush-tip pens to custom-made tubes, reflecting her commitment to quality and user-friendly design. This chapter highlights how genuine passion and authenticity can foster deep connections with consumers who value heartfelt and well-crafted beauty products. Entrepreneurial spirit comes to life as we uncover the highs and lows of starting a beauty brand at a young age. Ruth shares the pivotal role her family, especially her mother, played in her journey. From the benefits of key ingredients like castor oil and biotin to the joy and struggle of building a brand, Ruth’s story is an inspiring testament to resilience and innovation. As she looks to the future, Ruth’s vision includes expanding her product line and making it more accessible by partnering with major retail stores. Tune in for an episode packed with insights on nail health, young entrepreneurship, and the creation of impactful beauty solutions. Support the Show. Follow The Show On All Socials Using The Tag @skincareanarchy Hosted on Acast. See acast.com/privacy for more information.