Ever felt like men’s skincare is an afterthought? You won’t after hearing our conversation with Ben Feys and Kevin Niehoff, co-founders of Pretty Boy, a pioneering skincare brand designed exclusively for men. Tune in to this First Look Friday as we dive into their personal battles with dermatitis and acne, and how these experiences fueled their desire to create effective and appealing skincare solutions for guys. Their journey from facing skin issues to launching Pretty Boy during the pandemic reveals the powerful link between skincare, mental health, and confidence. We take you behind the scenes of crafting men-centric skincare products, where research and simplicity are key. Ben and Kevin share insights on why men prefer lightweight, non-greasy products and stress the importance of easy routines. The physiological differences between male and female skin are unpacked, leading to discussions on targeted ingredients like niacinamide and hyaluronic acid that address specific concerns such as acne. Habit formation and consistency are also highlighted as crucial elements for maintaining long-term skin health. In the latter part of our conversation, we get into Pretty Boy’s strategic approach to product launches and athlete partnerships. Discover why their new facial cleanser is set to be a game-changer, boasting ingredients that cater to men’s unique skincare needs. The chapter on tried-and-true ingredients showcases how simplicity and efficacy trump over-the-top marketing claims. Finally, Ben and Kevin open up about overcoming imposter syndrome and their commitment to scientifically-backed products, inviting listeners to join the dialogue and share their thoughts. Shop now! Use code "SKINCAREANARCHY20" for 20% off at https://www.yoprettyboy.com/ Hosted on Acast. See acast.com/privacy for more information.