In this episode, we welcome back Nikki Lindgren of Pennock for an enlightening discussion on the transformative power of AI in advertising. Nikki delves into how machine learning has revolutionized ad strategies, simplifying the process for brands by identifying the ideal audience based on set campaign goals. She emphasizes that, despite AI's advancements, understanding your customer and creating resonant, compelling content remains crucial.  Nikki also covers leveraging organic content as a foundation for ad campaigns, with regular social media posts serving as a testing ground for the most engaging content. Nikki highlights the current trend towards micro videos, which are outperforming longer ads by capturing attention quickly and effectively. For social media managers transitioning into paid ads, Nikki recommends gaining certifications in platforms like TikTok and Meta to better integrate organic and paid strategies. Her comprehensive overview of the current ad landscape underscores the transformative role of AI while stressing the enduring importance of a deep understanding of your audience. Tune in to this episode to discover how to harness AI, creative strategies, and both organic and paid tactics to drive significant growth in your advertising efforts. Visit Pennock HERE Hosted on Acast. See acast.com/privacy for more information.