In this episode of Skincare Anarchy, Ekta Yadav welcomes Ada Hsieh, founder of Fluency Beauty, to discuss the brand’s clean, plant-based, multi-purpose makeup products. Ada shares her journey from a career in finance to becoming a beauty entrepreneur, driven by her passion for makeup and a desire to create safe, effective products. Fluency Beauty was born from Ada’s personal need for makeup that didn’t compromise her skin’s health. Fluency’s focus is on simplicity and versatility, with standout products like the multi-use lip and cheek sticks, which cater to the modern consumer’s fast-paced lifestyle. Ada explains the rigorous four-year R&D process behind her formulations, which use natural pigments like beetroot and matcha, ensuring that every ingredient is safe and effective. Throughout the episode, Ada and Ekta discuss the rise of clean beauty, the importance of transparency, and how Fluency’s products fit seamlessly into any beauty routine. Fluency’s mission is to offer makeup that’s both beautiful and functional, while being inclusive and health-conscious. To learn more about Fluency Beauty and to shop their products, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions. Hosted on Acast. See acast.com/privacy for more information.