In this episode of Skin Anarchy, host Dr. Ekta Yadav welcomes back Amy Ford, the founder of Hello Sunday, a pioneering SPF brand that recently expanded into the U.S. market through Sephora. Amy shares how Hello Sunday is redefining sun protection by making SPF an essential, year-round part of skincare routines. With innovative products like their best-selling SPF primer, Hello Sunday focuses on lightweight, multi-functional formulas that feel great on the skin. Amy also dives into the challenges of entering the U.S. market, particularly reformulating products to meet FDA regulations, while maintaining their high-performance, accessible products. A key mission for Hello Sunday is to educate consumers on the importance of daily SPF, debunking common myths and emphasizing the role of sunscreen in preventing skin cancer and premature aging. With a commitment to affordability and inclusivity, Hello Sunday’s products offer broad-spectrum protection for all skin types. Tune in to learn more about how this brand is making SPF both effective and enjoyable, and discover why Hello Sunday is set to become a skincare staple in the U.S. To learn more about Hello Sunday and to shop their products, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions. Hosted on Acast. See acast.com/privacy for more information.