In this episode, I'm joined by Lauren Roberts. With a career in hotel design (the ultimate hospitality experience) we explore the importance of customer journey, creating immersive experiences, aligning interior design and brand narrative with business goals and target audiences, all of which is paramount to Lauren’s design approach. Lauren is an experienced hospitality and retail interior designer based in Berkshire and runs her business, LR Interiors. Hope you enjoy the episode! Episode Highlights 03:30 Transitioning from Construction to Design 06:33 Understanding Immersive Interior Design 09:25 Managing Client Expectations 13:21 Involving Staff in the Design Process 18:03 Weaving Brand Narrative into physical space 26:16 Attracting the Local Community for Long-Term Success 42:20 Hospitality struggles post pandemic Find us online You can find Lauren Roberts online via her website, LinkedIn and Instagram. You can find me, your host Becca Mizzi-Harris, on LinkedIn and Instagram. I would love to connect with you. This episode is kindly sponsored by Orangebox. If you enjoyed this episode, please leave a 5* rating and review, and share with a friend to enjoy! This podcast is lovingly recorded and produced by Becca Mizzi-Harris at Stiwdio Mizzi-Harris Ltd. Becca is a commercial freelance interior designer, based in South Wales. Helping dozens of busy designers and design teams grow and smash deadlines with her flexible freelance services. You can find out more at www.mizziharris.com.