Simon Kincaid has more than 20 years’ industry experience and knows better than anyone else the value of flexibility in an industry that is ever-evolving. Kincaid has worked across residential, hospitality and retail sectors, and brings a great understanding of consumer lifestyle trends to the communal and public areas of all project typologies, often to engage with the wider neighbourhood, as well as creating well detailed desirable homes, hotels and experiential retail experiences. And he does all this (and more) while generating a strong sense of place and identity in every brand he and his team touch.   Kincaid joins Hamish Kilburn and co-host Harriet Forde for this episode, sponsored by Minotti London, to explore why now designers and architects need to be able to bend in order to create strong brand awareness and deeper narratives. See acast.com/privacy for privacy and opt-out information.