We are thrilled to launch EP58 with Bob Baxley, Senior Vice-President of Design at ThoughtSpot. Before ThoughtSpot he served as a Senior Manager of Design and product management at Apple and Head of Product Design at Pinterest. With Bob, we talk about the software as a creative medium and a potential opportunity for designers. We also talk about the Design-Culture at Apple and what makes it so unique when it comes to Customer-Experience. During the episode we explore: Why the team comes first and how important team and culture is done any product innovations. What Bob has learned working with Steve Jobs How Apple wins through design How Apple drives UX design and user research Why great design needs great engineering How design visions can bring teams together and bring together design and engineering Over a million users, no user research, why every project needs a tailored approach Thanks a lot for your time and for learning Bob! ### THE GUEST #### Bob Baxley is a design executive, advisor, mentor, and advocate that has built, managed, and led UX teams at some of Silicon Valley’s most respected companies. With a career spanning three decades, Bob's work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions of users around the world. Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform. An advisor to Project Invent, Bob is committed to recruiting and inspiring the next generation of designers by mentoring individuals and advising organizations that are working to improve the profession and practice of digital product design. —— The Guest Catherine Nygaard has been making well-designed and meaningful products, services, connected systems and environments for over a decade. She is the Design Director at WhatsApp in London. Before that she was Experience Design Director at Airbnb in San Francisco and Head of Product Design + Research at THE NET-A-PORTER GROUP in London. In addition to that she was also Design Director at Spotify and Method where she worked with many design studios around the world. Her experience spans retail for digital and physical environments in fashion, connected home, gaming and video streaming for cross-platform/devices environments. She gained experience in both designing and leading and growing design teams.