In this episode, we chat with Dogan Sekercioglu, who is a former Industrial Design Lead from IDEO and currently works on future robotic and medical designs at Intuitive in California. With Dogan we chat about the interplay between abstract and concrete and how it’s actually a superpower of the designer. Throughout the episode, he shares his learnings from projects where he had worked, which made a positive impact on the world. We also talk about his experiences working on sustainability design projects and how changing the question from solving to reducing can actually open up new opportunities for innovation that might be just an iteration but also a step forward because moving is better than not moving. In the episode, we jump into: The role of advanced design when it comes to designing complex systems. How can constraints and requirements and fighting them, and questioning them could lead to product innovation? What are the key challenges in designing in the medical space? Why is “creative” not a department but a culture? and many more! Thanks a lot for your time and for your learning Dogan!