In this episode, we had the pleasure to chat with Samuel Northway, Head of Product Design at Mason. In the past, he worked as VP of Brand Product Design at Goldman Sachs, worked as a lead designer on Deloitte and as Design Director at AT&T, among many other experiences. We talk about his mindset and motivation for working in the creative industry during the episode. And uncover many insights on approaching innovation projects or innovation in general without getting burned out and creating shared ownership, which is critical for innovation to move forward. We also talk about how he has grown in design maturity at Goldman Sachs and his learnings as a designer and leader. And what opportunities designers have when changing industries, and how to overcome the fear of leaving your company. Further, we also explore the intersection of physical and digital design and how new business models actually bring both aspects closer together. In the episode, we jump into: How to empower and manage design teams? What are the advantages and disadvantages of designers switching between industries? What impact can designers create in the future? What are the key challenges for designers to communicate the “value of design” to business stakeholders? and many more! Thanks a lot for your time and for your learning Samuel!