We are thrilled to announce our EP59 featuring Fabrice Pöhlmann, Founder and CEO at HelloDesign With Fabrice, talk about why, how, and what to focus on behavior design principles and how he's now implementing these principles to any kind of project. We also discuss how to use behavior design to drive business goals and actually get stakeholders motivated to use gamification in order to drive business KPIs. Further, we dig into a specific project where he actually had the chance to use gamification for making health content accessible to the generations. During the episode we explore: How do design with gamification in mind How to design for behavior How you can infuse behavior design in any project How to start a design agency and grow it How to understand the relationship between target group and choosing the right content & UX strategy Thanks a lot for your time and for learning Fabrice!