We are thrilled to launch EP58 with Bob Baxley, Senior Vice-President of Design at ThoughtSpot. Before ThoughtSpot he served as a Senior Manager of Design and product management at Apple and Head of Product Design at Pinterest. With Bob, we talk about the software as a creative medium and future opportunities for designers. We also talk about the design culture at Apple and what makes it so unique when it comes to putting CX first. During the episode we explore: Why the team comes first and how important team and culture are for any product innovations. What Bob has learned working with Steve Jobs How Apple wins through design How Apple drives UX design and user research Why great design needs great engineering How design visions can bring teams together and bring together design and engineering Over a million users, no user research, why every project needs a tailored approach Thanks a lot for your time and for learning Bob!