In EP56 we have the chance to learn from Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. With Margot chat about the driving content design and strategy. During the episode we explore: * The three-legged stool of content design.
 * How to collaborate with stakeholders in content design.
 * The upside of shared ownership to push ideas forward.
 * Synergies of digital content and product design.
 * Challenges of aligning Brand and Content Strategy
 * Choosing the channel for content is key.
 * Quality over quantity in marketing
 Thanks a lot for your time and for learning Margot! —— The Guest Margot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.