Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos. Choosing a Poor-Quality Video Production (01:12)Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)Creating Extra Long and Boring Videos (04:06)Not Having a Call-to-Action (CTA) (06:12)Neglecting SEO (06:50) Forgetting the Captions and Sub-titles (07:27)Overdoing Your Sales Pitch (08:52)Not Using Metrics to Track Progress (09:48)Adding Too Many Messages in a Single Video (11:24)Past Episodes Referenced: Episode 29: Reels & TikTok Short Format Video Tips https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers Episode 62: Video SEO https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers Episode 73: The Power of Analytics https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.