How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will reveal why personalized content could be your competitive edge in this thriving design landscape. We're also unveiling the truth behind password security - the understated hero in safeguarding your online presence. You'll be enlightened on the necessity of password management systems and two-factor authentication as we shine a spotlight on their pivotal role in your online safety. Our conversation further explores the power of PR in establishing credibility and fostering client acquisition, and we'll be suggesting means for cost-effective training, including the possibility of joining our Academy program. We're eager to hear your topic suggestions and invite you to join us at the Designer Discussions Academy for a monthly focus on all things marketing, PR, and business development. So, let's kickstart this new year with a transformative journey for your interior design business! Episode referenced in this episode: https://www.designerdiscussions.com/episodes/episode-98-become-a-marketing-expert-for-your-businesshttps://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-105-Planning-Tips-for-2024About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY. Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business. Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy ...